AbbVie needed a rep-driven iPad application allowing physicians to visualize rheumatoid arthritis severity and treatment outcomes across multiple patient profiles and dosing scenarios. When I joined the project as a freelance designer, it was behind and headed for disaster. The team was building screens linearly, with no shared component system, on a project that would eventually require roughly 600 unique screens. I stopped the process, rebuilt the production architecture around a smart component library, and created a system where all variables, patient states, disease severity levels, treatment arms, and time points, could be generated efficiently and updated globally.

The data visualization at the core of this app had an exponential screen count problem. Eight activity levels, eight clinical lenses including TJC, SJC, Pain, Patient Assessment, Physician Assessment, HSCRP, and HAQ-DI, two timepoints at Week 12 and Week 26, three treatment arms with 100-dot honeycomb visualizations each, plus tutorial screens, safety screens, and bar graph sections. Building these linearly would have taken weeks longer than the timeline allowed and made any content or data changes catastrophic. The component system I built made late-stage copy and data revisions straightforward rather than project-ending.

The project delivered on time. The client was satisfied. The agency hired me full-time before the project closed.

The video below shows the app in action.